PRIUS: The Longest Chase & Hunter
This is how my journey at Saatchi & Saatchi LA began. I was part of a great team, and together we came up with these fun spots and a couple of :15s.
CAMRY: Thrill
2018, the new Camry was launched. It has all the bells and whistles that weren’t known of any of its predecessors. Our goal was to not tell our audience what it’s like to drive the new Camry, but make them feel it. We created endless pages of storyboard imagery in order to develop a unique visual language. We shot four iconic :30 spots, and six :15s. THRILL :60 is my favorite one.
SUPRA: Wizard
Car enthusiasts had to wait twenty years for Toyota to release their new Supra. 2019, the time had finally arrived. I was one of the leading creatives from beginning to end. No need to mention, this project had a ton of eye-balls on it. “Wizard” was supposed to be aired at Daytona, but the client loved it so much that we worked forty-eight hours straight to finish it for the Super Bowl. The clicks on Toyota’s website sky-rocketed on Super Bowl night. Truly, we couldn’t have done it without our amazing director Mark Forster and Framestore.
SUPRA: Getting to Know You
Car enthusiasts got their targeted spot “Getting to Know You,” that we shot as leading creatives together with the amazing Ozan Biron and his team.
PRIUS: A Day in the Life of Prius.
I was the leading creative together with my art partner on this project. I particularly like our :15s spots. Even in this short amount of time, we can tell an emotional story.
CDDP
Every year, Saatchi & Saatchi, contributes scripts to help a group of up and coming diverse directors to create amazing spots. The goal is for them to be recognized by big brands, the DGA, and reps. I was one of the CDs leading this project. We wrote fake briefs for fake clients, had numerous teams that created amazing scripts on their free time. And these are the fantastic results that look like a million bucks! https://cddprogram.com/
Manjari Makijany: COLOR THEORY - Sony
Iqbal Ahmed: SOLEMATES -Toms
Tamer Shaaban: HEINEKEN HEIRESS - Heineken
Siyou Tan: THE GIFT - Lowes
Araeia Robnison: I HAVE A DREAM - Sony
